WHITEPAPER

The January Myth

Do you cease or heavily slow down sales and marketing efforts in January? Does it take until late February, March even April until your pipeline is solid again?

If so, you are not alone in subscribing to the myth that January is not a good time for lead generation.

Download our whitepaper – The January Myth – to view the evidence why January is actually an ideal time to start lead generation, get ahead of your competition and kick start your year.

HIGHLIGHTED POINTS

  • Perception that decision makers are away for six weeks over Christmas is inaccurate
  • January is not as hectic and decision makers have more time to consider new ideas and options
  • Decision makers are relaxed and open to projects that will assist their business in the year ahead
  • Evidence shows that January is actually an ideal time to set new business appointments
  • Sales cycles are dynamic and so a delayed start to prospecting may delay sales and impact on cash flows

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